Even though lead lists create a more efficient sales process, many sales teams forget that high quality lead lists need to be carefully integrated into your sales process.

Measuring Lead List ROI

There are a lot of way to measure the impact of speedometers retail business lead lists.

For starters, conversion rate (number of sales/number of leads) is essential in measuring lead list success and failure rates. But you may also want to think about integrating a few other metrics into your assessment routine.

A units-per-lead measurement reveals the quality of your vendor's leads and database contents. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Similarly, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive from your vendor.

What Companies Sell Leads?

Google is often business owners' first stop when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.

We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to speedometers retail businesses appreciate Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.

Why Use Third-Party Lead Databases?

Isn't it possible to create your own lead lists without paying an outside provider? Sure -- but in-house lead generation is usually much less efficient than purchasing leads from a third-party specialist.

Your company will receive better returns from good list providers because they utilize large contact databases and are meticulous about updating contact information. The bottom line is that lead lists improve the speed and effectiveness of the selling process.