It's widely accepted that spill control equipment and supplies business sales are all about relationships -- and good leads are the seeds for great relationships.
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Despite the fact that lead lists can streamline the sales cycle, to achieve maximum ROI high quality lead lists need to be carefully integrated into your sales process.
Avoid Misuse of Lead Lists
When you purchase a list of spill control equipment and supplies business leads from a third-party, you aren't necessarily entitled to carte blanche, infinite use of the leads it contains.
Mailing and lead lists are generally restricted to the terms of the contract, underscoring the need to make sure you know what you're paying for before you agree to a purchase. In some cases, vendors may be willing to extend usage rights for an additional fee, but you'll need to contact your provider before you engage in sales and marketing activities that are contractually prohibited.
How Much To Pay For Lead Lists
It doesn't make sense to invest in electronics and other peripherals, but then refuse to invest in good lead lists.
The decision to purchase a lead list is essentially an investment in your company's sales cycle. It's the purchase of an asset that can deliver real financial returns in the form of increased sales revenues.
Still not convinced? Then consider this: the time your team spends pouring through business directories is time they aren't spending meeting with clients. It doesn't take very many hours spent on in-house lead generation to justify an investment in a quality lead list.
When to Change Lead List Providers
Reputable lead list providers understand the importance of accurate lists. A single lapse can mean disaster for a B2B enterprise, so it's important to regularly evaluate the quality of your provider. Good providers deliver reliable lead lists and are careful to include new spill control equipment and supplies businesses in their database.
If your current provider isn't meeting your expectations, it's time to go shopping. At Gaebler, we recommend Experian Business Services. Experian has proven itself to be a supplier of consistently high quality spill control equipment and supplies business leads that convert at higher rates than leads that have either been generated in-house or provided by other vendors.
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