No doubt about it, meetings with prospective new customers as often as possible is the key to increased sales revenue. Without the right leads, your sales program is doomed to mediocrity.
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In the world of sponges business sales, direct marketing can be a highly effective entry point -- and that means lead generation is a core business activity for firms like yours.
How to Get Quality Leads
There are many ways to generate B2B sales leads. Customer referrals, industry contacts and other strategies are commonplace in B2B enterprises.
However, the most effective sellers know that while a small handful of qualified leads may get you started, you will ultimately need an ongoing source of leads to drive your sales cycle. Lead lists deliver a constant supply of sponges business contacts that can be sorted according to precise sellings criteria.
Lead List Metrics
There are several metrics that can be used to evaluate the effectiveness of sponges business lead lists.
For starters, conversion rate (number of sales/number of leads) is essential in measuring lead list success and failure rates. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement demonstrates the quality of the leads in your lists. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Along the same lines, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive from your vendor.
Interviewing Lead List Providers
B2B sellers that rely on lead lists are advised to interview several prospects before settling on a provider. During the interview, you'll need to determine whether or not the provider is capable of delivering lists of contacts that have been filtered and updated within the past thirty days. This is especially important for sponges businesses since business turnover and failures are an everyday, industry occurrence. If you aren't sure where to begin your search, we recommend starting with Experian. Experian is a reputable vendor with a demonstrable history of producing high converting leads for the B2B sector.
Other Options for Getting Business Leads
Seeking out new prospects by getting low-cost sales leads from list brokers is a smart move. But, it's also important to think about creative ways to find sales leads.
For example, try calling up a peer company that sells to the same market as you do but is not a direct competitor. Ask them if they are interested in swapping leads. This is a great way to get access to leads that may not be getting many calls from your competitors.
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