January 27, 2021  
 
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Mailing Lists for Sporting Goods Rental Businesses

For those of you who sell to sporting goods rental businesses, lead generation can have a huge impact on selling efforts. So what can you do if your company is unable to generate an adequate number of high-converting leads?

Everyone knows that sporting goods rental business sales are all about relationships -- and good leads are the seeds for great relationships.
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Without good lead generation infrastructure, firms are at a competitive disadvantage. To remain competitive, you need a sales process that consistently delivers qualified sporting goods rental business leads to your sales team.

Lead List Advice

In sporting goods rental business sales, both the quality and quantity of your leads factor into total sales revenue. Although the sporting goods rental business lists you give to your sales team need to contain convertible contacts, your team may require a large volume of leads to hit sales targets. If possible, verify each lead's contact information and move quickly to identify decision makers before investing time in sporting goods rental business point people who have little influence over their employer's purchasing decisions.

Lead List ROI

Think lead lists are cost-prohibitive? Think again! Although there is an added expense associated with lead lists, the overhead cost of maintaining an in-house lead generation program exceeds the amount of cash you'll spend to acquire a reliable list. If you factor in the cost of maintaining constantly updated sporting goods rental business contacts, it's not difficult to see why lead lists are a cost-effective alternative.

Lead Selection: Which Leads to Buy

Don't settle for a lead list provider that doesn't offer the option of sorting and filtering leads. Remember: Your goal isn't just to acquire as many sporting goods rental business leads as you can get your hands on. Instead, you'll want to focus your energy on lead lists containing the names and contact information of likely buyers. For example, Experian, a recognized name in lead and prospecting databases, makes it easy for their clients to sort and filter leads by geography as well as a variety of demographic criteria including company size, years in business, number of employees, etc.

Types of Data Available from Lead Database Vendors

When buying business leads, you will typically get Company Name, Contact Name, Address and Phone Number. What you actually get depends on which list broker you buy from. For some vendors, for example, you can get fields like Executive Titles, Email Addresses and Number of Employees.

More Mailing List and Direct Marketing Resources

Based on your interest in sporting goods rental business lead databases, you might find these additional resources to be of interest.

Direct Marketing Lists

Direct Mail Response Rates


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