Looking for sales leads? You're not alone.
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But if you could reduce the amount of time you spend on lead generation, your sales team could shift their energy toward actual selling. When applied intelligently, lead lists are powerful resources for B2B stair resurfacing business selling.
In-House Leads vs. Purchased Lead Lists
Sales managers often question the value of lead lists based on the belief that their sales teams can generate the same leads in-house. However, they often overlook the fact that lead list providers are specialists who are extremely adept at identifying targeted leads. So a decent list provider can produce a list of prospective stair resurfacing businesses more efficiently than in-house lead generation. Additionally, the best list providers have developed mechanisms that capture new stair resurfacing businesses as they enter the marketplace and meticulously maintain their contact databases. For many in-house sales units, it's just not possible to keep pace with the professionals.
Using Lead Lists to Convert Sales
Lead lists can be valuable resources for increasing conversion rates. If your stair resurfacing business lead lists are up-to-date, they can enable the creation of customized marketing pieces. Promotional material that has been customized with the name of the stair resurfacing business is more effective than generic marketing content.
After the initial mailing, stair resurfacing business lists can provide the backbone for follow-up calls, e-mails and sales calls. The key is to use the accuracy of the lead list to your advantage and to maximize its potential throughout the sales cycle.
Switching to a New Lead List Vendor
Reputable lead list providers understand the importance of accurate lists. A single lapse can mean disaster for a B2B enterprise, so it's important to regularly evaluate the quality of your provider. Good providers deliver reliable lead lists and are careful to include new stair resurfacing businesses in their database.
If your current provider isn't meeting your expectations, maybe it's time to start looking for a new vendor. At Gaebler, we recommend Experian Business Services. Experian delivers first-rate stair resurfacing business leads that convert at higher rates than leads that have either been generated in-house or provided by other vendors.
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