January 19, 2021  
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Mailing Lists for Stakes Businesses

Why is it so tough to find great stakes business prospects? It's more challenging than you think -- especially if you're working without the benefit of a reliable lead list

A lone ranger attitude is risky if you market to stakes businesses.
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Even though lead lists create a more efficient sales process, many sales teams forget that the quality of lead lists is more important that the quantity of leads in your lead lists.

Pay More for Better Stakes Business Mailing Lists

Good leads are a requirement for companies that sell in a stakes business-centered universe. The best lead lists are accurate and up-to-date. Since new prospects are constantly entering the market, list providers need to update their lists on a monthly basis. But for maximum ROI, stakes business lead list providers also have to be capable of generating targeted lists that can be sorted according to geography, customer size, years in business and other criteria.

We are very impressed with Experian Business Services when it comes to stakes business lead lists. Experian has a proven track record in delivering extremely precise and fresh leads that can be filtered to meet the specifications that are important to sales operations. They utilize a large and frequently updated stakes business database so you can be confident that your lead lists are comprehensive and current.

Lead Generation Tactics

It only takes a quick glance at the marketplace to know that stakes business lead generation strategies are extremely diverse. While some businesses prefer to generate leads primarily through networking, others conduct formal prospecting campaigns through trade associations, business lists and even online searches. The majority of companies use a combination of strategies, but struggle to automate the process.

Lead lists eliminate the unpredictability of lead generation and deliver leads that have been compiled from the best possible sources. Beyond that, purchased lead lists generally have a higher conversion rate than the ones that are acquired through in-house processes.

Getting More Out of Your Lead Database

Lead lists can be valuable resources for increasing conversion rates. If your stakes business lead lists are up-to-date, they can be used to generate customized marketing pieces. Promotional material that has been customized with the name of the stakes business has a higher conversion rate than generic marketing content.

After the initial mailing, stakes business lists can provide the backbone for follow-up calls, e-mails and sales calls. The key is to use the accuracy of the lead list to your advantage and to maximize its potential throughout the sales cycle.

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The stakes business industry is constantly transforming itself, and new sales and marketing strategies are emerging everyday. We want to hear your insights about the sales and marketing tactics that are delivering conversions in today's marketplace.

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Already Have a Stakes Business?

If you have an existing stakes business, we've got some more appropriate guides for you:

Marketing a Stakes Business

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How to Start a Stakes Business

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