January 25, 2021  
 
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Mailing Lists for Steps Businesses

The task of selling to steps businesses is fraught with obstacles for reaching your prospects. We discuss how to use prospect mailing lists to jumpstart revenue growth.

Everyone knows that the quality of your customer acquisition approach influences total sales revenues.
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Finding qualified leads can be difficult for companies that sell in this industry. Our lead list guidelines can equip your sales force to outperform and outsell industry standards.

How to Generate Qualified Leads

Not surprisingly, steps business lead generation strategies are extremely diverse. While some businesses generate leads through industry networking, others conduct formal prospecting campaigns through trade associations, business lists and even online searches. The majority of companies use a combination of strategies, but struggle to automate the process.

Lead lists eliminate the unpredictability of lead generation and deliver leads that have been compiled from the best possible sources. Beyond that, third-party leads lists generally have a higher conversion rate than the ones that are acquired through in-house processes.

What Companies Sell Leads?

Google is often business owners' first stop when they're looking for a lead list provider. There's nothing wrong with an Internet search, but Google doesn't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.

We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to steps businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.

Tips for Prospecting with Lead Lists

Updated and accurate lead lists increase the odds of positive steps business responses. But before you can close deals, you'll need to use your lists to engage in prospecting.

Unfortunately, you can't avoid the hard work of picking up the phone and using the lead list to qualify prospects. Although not every steps business on the list will greet your efforts with enthusiasm, the payoff for an investment in a targeted lead list will be noticeably higher conversion rates.

More Mailing List and Direct Marketing Resources

If are interested in direct marketing and steps business lead lists, you may also enjoy these articles.

Direct Mail Costs

Direct Marketing Lists


Conversation Board

What techniques do you use to increase your steps business lead database? We always welcome feedback and we're eager to hear about new ways to sell to steps businesses.


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Already Have a Steps Business?

If you have an existing steps business, we've got some more appropriate guides for you:

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Starting a Steps Business

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