Proven marketing strategies can have limited impact in B2B sales if lead gen isn't the top priority.
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Seasoned, industry veterans know that to maximize revenue, they need access additional resources. Towards that end, lead lists are great for boosting lead volumes and sales revenue.
Using Lead Lists to Sell to Stoneware Retail Businesses
Unlike some other types of businesses, stoneware retail businesses expect multichannel messaging about the products and services that are important to them. Although businesses in this industry appreciate the ability to quickly locate equipment and supplies when they need them, they also expect B2B companies to engage them in a typical sales cycle.
Lead lists enable selling success because they are highly accurate prospect directories that can be utilized in a variety of seller-initiated activities including direct mail, telemarketing, sales calls and online channels.
Sales Lead List Procurement
The most valuable lead lists focus on stoneware retail businesses that are likely to convert to satisfied customers. Filtered lists can then be used for a range of activities within your organization including prospecting, direct mail and telemarketing. If your marketing mix features Internet-based tactics, your lead lists should contain updated email and site contact data.
Criteria for Lead List Vendor Selection
In our experience, third-party lead list providers are definitely not created equal and Experian Business services stand out from the crowd. What sets them apart is that Experian has all of the qualities we look for in a good lead list provider, including the following:
- Large database. We think it's important for businesses that sell to stoneware retail businesses to cull their leads from an expansive business database. Why? Because more contacts translates into better leads and more conversions.
- Updated contacts. Contact updating is lead list 101. Long contact lists are worthless unless they are regularly updated for accuracy.
- Delivery speed. When your business needs a fresh injection of stoneware retail business leads, you can't afford to suffer delays from your vendor. Good list providers feature fast turnaround times measured in hours or less.
Typical Lead List Database Fields
In dealing with the biggest lead list companies, you usually receive Company Name, Contact Name, Address and Phone Number. The actual data varies depending on which lead vendor you buy from. For some vendors, for example, you can get fields like Estimated Annual Sales, Company Website and Year Established.
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