Sales reps sometimes overlook the fact that outsourcing may be more beneficial than internal lead generation. We've got the scoop on buying third-party sun tanning products wholesale and manufacturers business mailing lists for your organization.

What Companies Sell Leads?

An Internet search is typically the first step businesses take when they're looking for a lead list provider. There's nothing wrong with an Internet search, but Google doesn't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.

Over the years, we've seen a lot of lead list vendors come and go, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to sun tanning products wholesale and manufacturers businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.

Benefits of Sun Tanning Products Wholesale & Manufacturers Business Lead Lists

Lead lists reduce the amount of time and effort that is required to identify quality leads and prospects. In the sun tanning products wholesale and manufacturers business sales arena, speed translates into sales revenue and lead lists make it easy for sales units to quickly locate the customers who are most likely to purchase their products and services. Additionally, sun tanning products wholesale and manufacturers business outsourced lead generation is more accurate and up-to-date than internal lead generation -- and that means higher quality leads and better conversion rates.

Lead List Metrics

There are several metrics that can be used to evaluate the effectiveness of sun tanning products wholesale and manufacturers business lead lists.

For starters, conversion rate (number of sales/number of leads) is essential in measuring lead list success and failure rates. But you may also want to think about integrating a few other metrics into your assessment routine.

A units-per-lead measurement demonstrates the quality of the leads in your lists. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Similarly, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive through a third-party supplier.

Types of Data Available from Lead Database Vendors

In dealing with the biggest lead list companies, you usually receive Company Name, Contact Name, Address and Phone Number. What you actually get depends on which lead vendor you buy from. For some vendors, for example, you can get fields like Subsidiary Status, Credit Rating Scores and Type of Business (SIC/NAICS).