A sales plan that doesn't involve purchasing sales leads is dangerous and foolhardy if you market to Swedenborgian churches.
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Without good lead generation infrastructure, firms are at a competitive disadvantage. To remain competitive, you need a sales process that consistently delivers qualified Swedenborgian church leads to your sales team.
What Companies Sell Leads?
Google is often business owners' first stop when they're looking for a lead list provider. There's nothing wrong with an Internet search, but Google doesn't tell the whole story. You'll find no shortage of vendors that are big on promises and short on execution, so it's important to verify each provider's claims and references.
We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the things Experian has working for it is a database of more than 14 million U.S. businesses. Companies that sell to Swedenborgian churches rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Lead Lists: Build or Buy?
Business owners often avoid lead lists because they feel they can produce the same results using in-house resources. However, they often overlook the fact that lead list providers are specialists who are extremely adept at identifying targeted leads. Subsequently, a good lead list provider can produce a list of prospective Swedenborgian churches at a cost that is much lower than in-house lead generation. Additionally, the best list providers have developed mechanisms that capture new Swedenborgian churches as they enter the marketplace and regularly update the contacts that are in their database. For most in-house sales units, it's impossible to match the performance of third-party list providers.
Getting More Out of Your Lead Database
Lead lists can be valuable resources for increasing conversion rates. If your Swedenborgian church lead lists are up-to-date, they can be used to generate customized marketing pieces. Promotional material that has been customized with the name of the Swedenborgian church has a higher conversion rate than generic marketing content.
After the initial mailing, Swedenborgian church lists can provide the backbone for follow-up calls, e-mails and sales calls. The key is to use the accuracy of the lead list to your advantage and to maximize its potential throughout the sales cycle.
How Do Lead List Brokers Get Their Data?
Great question. Top lead vendors are continually combing a variety of sources to get fresh, accurate available inventory of business leads. Notably, they scan Yellow Pages directories, SEC databases, and other data sources. On the other hand, be aware that there are some companies that sell out-of-date leads that haven't been updated in ages.
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