Feeling the heat because of the level of cutthroat competition for the purchasing power of TV retailers lately?
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Sales forces without a healthy pipeline of leads lag behind the competition and struggle to gain traction in the marketplace. To remain competitive, you need a sales process that consistently delivers qualified TV retailer leads to the sales force.
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Use Lead Lists for More Than Direct Mail
Most lead lists are used exclusively for direct marketing purposes. That's fine -- lead lists are fantastic resources for targeted, direct mail marketing. However, there are many other ways you can use lead lists in your organization. Depending on your circumstances, it might be possible to use the TV retailer contacts you acquire to launch prospecting, telemarketing or online sales and marketing initiatives. For example, by integrating lead lists into a coordinated prospecting and lead qualification campaign, you can quickly convert contacts into satisfied customers.
Making the Most of Your Lead List Vendor's Capabilities
In today's business environment, relationships are the foundation of commerce. Your relationship with your lead list provider is no different than any other business relationship. By developing a relationship with your list provider, you gain the peace of mind that comes with knowing that your lists include highly accurate TV retailer contacts.
Our business partners consistently have good things to say about Experian. Experian has a proven reputation for delivering high converting leads across a range of industries. Even more, their TV retailer leads can be manipulated to target your specific geographic and demographic (size of company, number of employees, years in business, etc.) sales goals.
Beat the Competition with Better Lead Lists
Too many companies restrict their view of lead lists to convenience. Despite the importance of convenience, that isn't the only advantage they offer. They also create competitive advantages for companies that sell to TV retailers. As your competitors waste time fishing for leads in phone books, a good lead list lets your team turn its attention to actual prospects and sales activities.
Typical Lead List Database Fields
When buying business leads, you usually receive Company Name, Contact Name, Address and Phone Number. What you actually get depends on which lead vendor you buy from. In some cases, for example, you can get fields like Executive Titles, Email Addresses and Number of Employees.
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