Foundational sales tactics can produce meager outcomes when selling to table retailers if lead gen isn't the top priority.
(article continues below)
Experienced sellers it's good to have access additional resources. Towards that end, lead lists are great for boosting lead volumes and sales revenue.
Third-Party Lead Lists Versus Do It Yourself
It's a common misperception that lead lists are cost-prohibitive for most sales programs. Although there is an added expense associated with lead lists, the overhead cost of maintaining an in-house lead generation program exceeds the amount of cash you'll spend to acquire a reliable list. If you factor in the cost of maintaining constantly updated table retailer contacts, it's not difficult to see why lead lists are a cost-effective alternative.
How to Recognize High Quality Lead Lists
Not sure what to look for in a great lead list vendor? We recommend: accuracy, updating and speed.
Top-rate list providers like Experian Business Services have created large table retailer databases to give their clients the most up-to-date leads in the industry.
When choosing a table retailer list vendor, you'll want to make conversion your first priority. The more accurate and targeted your lead list is, the higher your conversion rate will be. However, you'll also want to consider how long it takes the vendor to fulfill list requests. In today's business climate, even small delays can bring sales and marketing processes to a standstill.
Reach Out to Your Leads Multiple Times
Successful B2B sellers to table retailers typically leverage a multichannel sales and marketing strategy. Consequently, it's important to utilize your lead lists in more than one channel. Direct mail is common throughout the industry. But more and more companies are achieving results by combining direct mail and telemarketing with Internet-based marketing campaigns that drive traffic to the company's website. In some cases, it may be appropriate to incorporate a lead list into a strategy that simultaneously funnels content into multiple channels.
What Else Can Lead Brokers Do For You?
Many sales lead brokers do more than just sell leads. For example, your list broker may have a range of consulting services. They also can clean your existing lists of prospects for you. Finally, if you send the list broker a few customers that you like, they can usually run some software to create a new list of similar companies.
Based on your interest in table retailer lead databases, you might find these additional resources to be of interest.
If opening a table retailer is on your to-do list, these resources were written to assist you:
If you are looking for mailing list for a different kind of business, try our list of marketing guides below.