To begin with, businesses (and particularly tailor shops) exercise caution when making purchases. Clear messaging is essential, but that alone may not be enough unless you have invested in a high quality lead list.

How to Develop Tailor Shop Leads

Tailor Shop leads come from many different sources. Local business directories, online searches and trade associations are good starting points. More recently, many businesses have also used social media sites like Facebook to generate leads for their products. But regardless of the delivery platform, the key to lead development is networking. As your list of tailor shop contacts grows, so does your list of likely customers.

Selecting a Lead List Provider

Personal references are an important consideration in selecting a tailor shop lead list provider. When our business partners ask us for a referral, we usually direct them toward Experian, a best-of-breed provider that has the expertise and experience to generate targeted lists of tailor shop leads.

Even so, you'll want to interview several potential vendors to find the one that is most capable of meeting your needs and budget requirements. The best provider will be the one that can provide references of satisfied customers that share your priorities and business traits.

Lead List Dynamics

It makes sense to focus lead list generation on tailor shops that are likely to respond to your sales and marketing efforts. Filtered lists can then be used for a range of activities within your organization including prospecting, direct mail and telemarketing. If your marketing mix features Internet-based tactics, your lead lists should contain updated email and site contact data.