Seasoned small business veterans appreciate the convenience and value of using lead lists to sell to tank abandonment services.
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The process of locating legitimate leads is hard work. this mailing list resource guide can equip your sales force to outperform and outsell industry standards.
Leads vs. Prospects
A first-rate lead list provider, your provider will deliver an updated lead list that has been sorted according to company size, years in business, zip code and other criteria. But your work isn't done yet. Unless you are using the lists for mass marketing campaigns (e.g. direct mail), your sales force will still need to conduct lead qualification. Since the tank abandonment service contacts have been culled from a larger group of updated prospects, you'll have better higher conversion rates -- but you'll still need to expend energy to achieve maximum return on your investment.
Advantages of Lead Lists
Simply put, lead lists give your company a competitive advantage. In many companies, lead generation is a major barrier to greater market share. When sales units are required to compile lead lists solely from phone books, online searches and other sources, lead quality suffers.
But quality, third party lead lists provide consistently reliable leads. In most cases, the lists are updated on a regular basis so sales personnel always have the most recent and comprehensive contact information for prospecting and other sales activities.
What Companies Sell Leads?
Online searches are usually the first place sales managers go when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.
We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to tank abandonment services rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Non-Industry-Specific Lead Databases
If your marketing efforts go well beyond a single niche industry, most mailing list businesses are happy to help you out. You can even target things like Franchised Businesses, Executives Who Work in Marketing, and other niche segments. Define the desired profile to your mailing list vendor and they can usually take it from there.
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