Frustrated by how much competition there is in selling to tanning salons recently?
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Although lead lists can shorten the sales process, to achieve maximum ROI high quality lead lists need to be carefully integrated into your sales process.
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Tips for Prospecting with Lead Lists
First-rate lead lists increase the odds of positive tanning salon responses. But before you can close deals, you'll need to use your lists to engage in prospecting.
Like it or not, you can't avoid the hard work of picking up the phone and using the lead list to qualify prospects. Although not every tanning salon on the list will welcome your sales pitch, the payoff for an investment in a targeted lead list will be noticeably higher conversion rates.
Beat the Competition with Better Lead Lists
Too many companies restrict their view of lead lists to convenience. Although lead lists simplify lead generation, that isn't the only advantage they offer. It may be even more important to consider how lead lists can give your business a competitive edge over other companies that sell to tanning salons. As your competitors grow increasingly desperate for leads, a good lead list enables your sales unit to focus on conversion and the factors that directly figure into bottom line revenue.
How to Tell If You Have a Good Lead List
High converting lead lists share several characteristics that are essential in selling to tanning salons. From the outset, you'll want a list that has been generated from a large contact database. For example, Experian Business Services offers B2B lead lists that have been culled from more than 14 million active U.S. businesses. For sellers to tanning salons, a large database increases the pool of prospects that can then be sorted and filtered for specific criteria including location, business size, years in business, etc. Since lead quality plays a primarily role in conversion percentages, you'll also want to focus your efforts on providers that are well established and reputable.
Creative Ways to Get Sales Leads
Seeking out new prospects by buying low-cost sales leads from mailing list and lead database brokers is a great idea. In addition to that, try to brainstorm on other ways to improve lead generation.
In some case, you can find free leads that are very good. For example, you might hire an intern and have them look for leads on websites. This is a great way to get access to leads that may not be getting many calls from your competitors.
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