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Experienced sellers know that to maximize revenue, they need access additional resources. Towards that end, lead databases are great for quickly growing your company's sales program and net profitability.
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Should You Buy Lead Lists?
Any B2B organization can benefit from lead lists. Even so, the companies that benefit the most from third-party leads are aggressive, sales-focused operations that crave a steady supply of good leads. For growth-minded companies, tax consulting firms lead lists are an invaluable resource for expanding your contact base in a relatively short period of time.
Use Lead Lists for More Than Direct Mail
Most lead lists are used exclusively for direct marketing purposes. That's fine -- lead lists are fantastic resources for targeted, direct mail marketing. However, there are many other ways you can use lead lists in your organization. Depending on your strategy, it might be possible to use the tax consulting firm contacts you acquire to launch prospecting, telemarketing or online sales and marketing initiatives. For example, by integrating lead lists into an email campaign, you can boost your online visibility and direct decision makers to a user-friendly website that contains interactive content about your products.
What Companies Sell Leads?
Google is often business owners' first stop when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.
We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of Experian's many high points is a database of more than 14 million U.S. businesses. Companies that sell to tax consulting firms appreciate Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Other Types of Lead Lists
If you sell to a broader market than this one, most mailing list companies can accommodate your needs. You can even target things like Businesses That Own a Building, Businesses Owned by Hispanic Executives, and other niche segments. The key is to think through who your best prospects are. Explain that profile to your mailing list vendor and they can usually take it from there.
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