A sales plan that doesn't involve purchasing sales leads is dangerous and foolhardy if you market to tea retail businesses.
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In this market, inexperienced sales teams often when they realize. The reality is that intelligent work processes outperform effort -- and for smart selling, you need an exceptional tea retail business lead list.
How to Tell If You Have a Good Lead List
The best lead lists share several characteristics that are essential in selling to tea retail businesses. For starters, you'll want a list that has been generated from a large contact database. For example, Experian Business Services offers B2B lead lists that have been culled from more than 14 million active U.S. businesses. For sellers to tea retail businesses, a large database equates to a larger pool of targeted sales prospects. Since lead quality directly impacts conversion rates, you'll also want to focus your efforts on providers that are well established and reputable.
In-House Leads vs. Purchased Lead Lists
Business owners often avoid lead lists because they feel they can produce the same results using in-house resources. However, they often overlook the fact that lead list providers are specialists who are extremely adept at identifying targeted leads. Subsequently, a good lead list provider can produce a list of prospective tea retail businesses at a cost that is much lower than in-house lead generation. Not to mention that first-tier lead list companies have developed mechanisms that capture new tea retail businesses as they enter the marketplace and regularly update the contacts that are in their database. For most in-house sales units, it's impossible to match the performance of third-party list providers.
Use Your Lead Lists for Both Marketing and Sales
If you limit the use of tea retail business lead lists to direct mail and cold calling, you're handicapping the return on your investment. A good lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been differentiated geographically, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then evaluate outcomes and adjust your approach to each area rather than launching a generic sales campaign.
Creative Ways to Get Sales Leads
Growing your business by buying business lead lists from list brokers is a great start to any lead gen initiative. Still, make sure you take a creative approach to finding leads.
For example, try calling up a peer company that sells to the same market as you do but is not a direct competitor. Ask them if they are interested in swapping leads. The nice thing is that the leads you get in this manner may not be getting many calls from your competitors.
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