Mailing Lists for Teen Churches Businesses
Prospecting and a competent selling staff are core components of sales strategies focused on teen churches. But before you can close the sale, you need to develop great leads -- and high-response-rate business mailing lists are the right tools for the job.
Foundational marketing strategies can have limited impact when selling to teen churches primarily because businesses convert differently than consumers, which is why lead generation is job one when selling in this market.
Sales reps sometimes overlook the fact that third-party lead lists frequently outperform lists that are generated by internal staff. Here's what you need to know about third-party teen church direct mail liststo drive sales growth.
Lead Brokerage Industry Overview
There are plenty of vendors that would like to sell teen church lead lists to your business. The bad news is that many vendors sell stale lists that have been sold to hundreds of other clients and haven't been updated for months, if not years. In the world of teen church lead lists, you get what you pay for. Reputable vendors charge fair rates, but they're still affordable and they provide a product that is vastly superior to the ones you get from discount vendors. At Gaebler, we refer our readers and clients to Experian for their business lead lists. In our experience, Experian is is a sound business investment. They have a broad range of teen church contacts that can be filtered according to your precise sales criteria.
Leads vs. Prospects
A first-rate lead list provider, your provider will deliver an updated lead list that has been sorted according to company size, years in business, zip code and other criteria. But your work isn't done yet. Unless you are using the lists for mass marketing campaigns (e.g. direct mail), list contacts need to be further qualified by your sales team. Since the teen church contacts have been distilled from a larger pool of updated prospects, you can expect to benefit from higher conversion rates -- but you'll still need to expend energy to achieve maximum return on your investment.
Putting Your Sales on Fast Forward
Sales units typically struggle to differentiate between speed and efficiency, especially when it comes to generating high conversion teen church leads. Although time plays a role in sales benchmarks, a haphazard lead generation process can produce sub-standard leads. But based on cost considerations, you can't afford to tie up too much of team's time in lead generation. That's where lead lists start to make sense because a good lead list provider can deliver both speed and efficiency to your lead generation routines.
Non-Industry-Specific Lead Databases
If you sell to a broader market than this one, most mailing list vendors will be happy to help you with those markets as well. You can even target things like Franchised Businesses, Executives Who Work in Marketing, and other niche segments. The key is to think through who your best prospects are. Explain that profile to your mailing list vendor and they can usually take it from there.
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