Good, third-party lead lists can deliver a reliable of flow of good leads to your sales team. But that isn't the only advantage they offer. Here are some other benefits lead lists offer companies that routinely sell to telecommunications equipment and systems wholesale and manufacturers businesses.

Lead Database Advanatages

It's a fact: lead lists give your company a competitive advantage. In many companies, lead generation is the only thing standing in the way of greater sales revenue. When sales units have to produce their own leads, the quality of the leads they gather is marginal, at best.

Quality lead lists, on the other hand, offer a steady stream of contacts that have been compiled from multiple sources. Vendor-generated lists are updated on a regular basis so sales personnel always have the most recent and comprehensive contact information for prospecting and other sales activities.

Using Lead Lists to Convert Sales

There are several ways to use lead lists to convert sales. If your telecommunications equipment and systems wholesale and manufacturers business lead lists are up-to-date, they can be leveraged for customized marketing pieces. Promotional material that has been customized with the name of the telecommunications equipment and systems wholesale and manufacturers business has a higher conversion rate than generic marketing content.

After the initial mailing, telecommunications equipment and systems wholesale and manufacturers business lists can provide the backbone for follow-up calls, e-mails and sales calls. The key is to use the accuracy of the lead list to your advantage and to maximize its potential throughout the sales cycle.

Choosing a Lead List Broker

Personal references are always helpful in selecting a telecommunications equipment and systems wholesale and manufacturers business lead list provider. When businesses look to Gaebler for a referral, we usually direct them toward Experian, an established vendor with the resources and experience to generate targeted lists of telecommunications equipment and systems wholesale and manufacturers business leads.

Even so, you'll want to interview several potential vendors to find the one that is most capable of meeting your needs and budget requirements. The best provider will be the one that can provide references of satisfied customers that share your priorities and business traits.

Types of Data Available from Lead Database Vendors

In dealing with the biggest lead list companies, you will typically get Company Name, Contact Name, Address and Phone Number. What you actually get depends on which lead vendor you buy from. For some vendors, for example, you can get fields like Subsidiary Status, Credit Rating Scores and Type of Business (SIC/NAICS).