Foundational marketing strategies can have limited impact in B2B sales if lead gen isn't the top priority.
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In this market, inexperienced sales teams often to find out that. To the contrary, working smart is just as important as working hard -- and when it comes to working smart, it's tough to beat a purchased, high-qaulity temporary housing business prospect database.
Lead List Management Tips
Managers who incorporate temporary housing business lead lists into their sales strategy are responsible for ensuring their company exploits the full value of purchased leads. The acquisition of a high quality lead list doesn't mean your team is ready to start pounding the pavement. It may be necessary for sales personnel to further qualify leads and focus sales messaging on a prospect-by-prospect basis.
Criteria for Lead List Vendor Selection
In our experience, there are a lot of variations among lead list vendors and Experian Business services stand out from the crowd. What sets them apart is that Experian has all of the qualities we look for in a first-rate lead list provider, including the following:
- Large database. We think it's important for businesses that sell to temporary housing businesses to cull their leads from an expansive business database. Why? Because more contacts translates into better leads and more conversions.
- Updated contacts. Contact updating is lead list 101. Pages and pages of contacts are worthless unless they are regularly updated for accuracy.
- Delivery speed. When your business needs a new supply of temporary housing business leads, you can't afford to put your operation on hold until the vendor gets around to filling your order. Good list providers feature fast turnaround times measured in hours or less.
The Role of Mailing Lists
It's a fact: lead lists give your company a competitive advantage. In many companies, lead generation is a major barrier to greater market share. When sales units generate lead lists internally, the quality of the leads they gather is marginal, at best.
But quality, third party lead lists offer a steady stream of contacts that have been compiled from multiple sources. Vendor-generated lists are updated on a regular basis so sales personnel always have the most dependable contact information for prospecting and other sales activities.
Creative Ways to Get Sales Leads
Seeking out new prospects by buying low-cost sales leads from companies like Experian, Hoovers, Sales Genie and the like is a great start to any lead gen initiative. Still, make sure you take a creative approach to finding leads.
For example, try calling up a peer company that sells to the same market as you do but is not a direct competitor. Ask them if they are interested in swapping leads. This is a great way to get access to leads that may not be getting many calls from your competitors.
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