Foundational marketing strategies can have limited impact when selling to tennis court supplies, resurfacing, and repair businesses because businesses and consumers are different types of sales targets.
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Without good lead generation infrastructure, firms are at a competitive disadvantage. To keep pace with the competition, you need a sales process that consistently delivers qualified tennis court supplies, resurfacing, and repair business leads to sales reps.
Collaborative Uses for Mailing Lists
If you limit the use of tennis court supplies, resurfacing, and repair business lead lists to direct mail and cold calling, you're not getting the best possible return for your investment. A good lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been differentiated geographically, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then determine which marketing concepts have the highest conversion rates in each area before launching a full-scale, one-size-fits-all campaign.
Benefits of Tennis Court Supplies, Resurfacing, & Repair Business Lead Lists
Lead lists reduce the amount of time and effort that is required to identify quality leads and prospects. In the tennis court supplies, resurfacing, and repair business sales environment, speed translates into sales revenue and lead lists make it easy for sales units to quickly locate the customers who are most likely to purchase their products and services. More importantly, tennis court supplies, resurfacing, and repair business lead lists you acquire from a reputable provider have a much higher accuracy rate than in-house lists that have been generated from trade associations, yellow pages or even Internet searches.
Lead List Databases: Why Size Matters
When it comes to finding reliable list providers, database size definitely matters.
For the best leads, you'll need to narrow your search to providers that can offer a large database of tennis court supplies, resurfacing, and repair businesses. Experian Business Services, for example, culls leads from a current database of 14 million U.S. businesses that can be filtered and sorted according to your exact specifications.
The business reality is that the amount of sales you generate will be directly tied to the number of contacts contained in your lead lists. As the size of the provider's database increases, so does your ability to focus your sales cycle on the most likely buyers.
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