Be warned: generating leads is somewhat more difficult than the textbooks make it out to be. Identifying convertible thread business leads requires an investment of time and expertise that many businesses simply can't afford.
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To dominate in sales to thread businesses, segmentation is a must -- and that means you have to be thoughtful in assembling your prospect lists.
Reasons to Buy Lead Lists
Is there an expense associated with obtaining lead lists from a proven third-party provider? Yes, but obtaining lead lists from an outside specialist is much more cost efficient than generating lead list in-house.
Your business will experience greater ROI from good list providers because they have massive industry databases that are updated regularly for accuracy. The bottom line is that lead lists improve the speed and effectiveness of the selling process.
How to Maximize Lead List ROI
Outsourced lead generation is only the first step toward higher sales revenues. Of equal importance is the way your organization uses lead lists in the sales cycle. To maximize ROI, you'll need to coordinate the use of your thread business lists across multiple business units including sales, marketing and possibly even IT (online strategies). It's important to understand your provider's use restrictions before you make any firm plans, but whenever possible, apply the leads you purchase to multiple marketing channels.
Criteria for Lead List Vendor Selection
In our experience, identifying the best possible lead list vendor is critical and Experian Business services stand out from the crowd. What sets them apart is that Experian has all of the qualities we look for in a good lead list provider, including the following:
- Large database. We think it's important for businesses that sell to thread businesses to use a provider with an exceptionally large business database. Why? Because more contacts equates to a higher volume of truly qualified leads.
- Updated contacts. Contact updating is a fundamental part of sound sales strategy. A high volume of contacts is worthless unless they are regularly updated for accuracy.
- Delivery speed. When your business needs a fresh injection of thread business leads, you can't afford to suffer delays from your vendor. Good list providers deliver tailored lead lists in hours or less.
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