Any sales professional can tell you that the quality of your company's lead generation approach is a key driver of sales revenue.
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When it comes to timber and timberland companies business sales, direct mail and telemarketing can be a highly effective entry point -- and that means lead generation is a core business activity for companies that sell in this industry.
How to Develop Timber & Timberland Companies Business Leads
Timber & Timberland Companies Business leads can come from a variety of sources. Local business directories, online searches and trade associations are valid starting points. More recently, many businesses have also used social media sites like LinkedIn to generate leads for their products. But regardless of the delivery platform, the key to lead development is networking. As your list of timber and timberland companies business contacts grows, so does your list of likely customers.
Collaborative Uses for Mailing Lists
If you limit the use of timber and timberland companies business lead lists to direct mail and cold calling, you're handicapping the return on your investment. A good lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been differentiated geographically, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then evaluate outcomes and adjust your approach to each area rather than launching a generic sales campaign.
What Companies Sell Leads?
An Internet search is typically the first step businesses take when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. You'll find no shortage of vendors that are big on promises and short on execution, so it's important to verify each provider's claims and references.
We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to timber and timberland companies businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
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