Experienced sellers it's good to have the help of third-party providers. Towards that end, lead databases are extremely useful for expanding your prospect base and improving bottom line sales.

Sales Mailing List Best Practices

It makes sense to focus lead list generation on time locks businesses that are likely to convert to satisfied customers. Filtered lists can then be used for a range of activities within your organization including prospecting, direct mail and telemarketing. If your marketing mix features Internet-based tactics, your lead lists should contain updated email and site contact data.

Using Lead Lists to Sell to Time Locks Businesses

Compared to businesses in other industries, time locks businesses expect multichannel messaging about the products and services that are important to them. Although businesses in this industry appreciate the ability to quickly locate equipment and supplies when they need them, they also expect B2B companies to aggressively pursue their buying dollars.

Lead lists enable selling success because they are current and sortable contact lists that can be utilized in a variety of seller-initiated activities including direct mail, telemarketing, sales calls and online channels.

Interviewing Lead List Providers

Sales units that depend on lead lists are advised to interview several prospects before settling on a provider. During the interview, you'll need to determine whether or not the provider is capable of delivering lists of contacts that have been filtered and updated within the past thirty days. This is especially important for time locks businesses since business turnover and failures are an everyday, industry occurrence. If you aren't sure where to begin your search, we recommend starting with Experian. Experian is a reputable vendor with a proven track record in producing high converting leads for the B2B sector.

How Do Lead List Brokers Get Their Data?

Great question. Top list vendors are continually combing a variety of sources to get fresh, accurate available inventory of business leads. Among other things, they scan Yellow Pages directories, SEC databases, and web sites. In contrast, on the other side of the spectrum, be aware that there are some companies that sell old, stale leads that haven't been updated in ages.