But what they may not know is that third-party lead lists frequently outperform lists that are generated by internal staff. Here's what you need to know about third-party toll booths business lead lists.

How to Tell If You Have a Good Lead List

Quality lead lists share several characteristics that are essential in selling to toll booths businesses. From the outset, you'll want a list that has been generated from a large contact database. For example, Experian Business Services offers B2B lead lists that have been culled from more than 14 million active U.S. businesses. For sellers to toll booths businesses, a large database makes it easy to narrow the list of prospects to companies that meet precise sales criteria. Since lead quality directly impacts conversion rates, you'll also want to focus your efforts on providers that are well established and reputable.

Investment or Expense?

There's a misperception that lead lists are an optional expense for B2B sales divisions. In fact, a good lead list is an investment in your company's future. The toll booths business contacts you acquire through a reputable lead list provider can become long-term customers. More importantly, they can deliver an ROI that meets or even exceeds the ROI you receive from other high-producing assets in your company.

Getting More Out of Your Lead Database

When it comes to conversions, lead lists can be powerful sales tools. If your toll booths business lead lists are up-to-date, they can be leveraged for customized marketing pieces. Promotional material that has been customized with the name of the toll booths business has a higher conversion rate than generic marketing content.

After the initial mailing, toll booths business lists can provide the backbone for follow-up calls, e-mails and sales calls. The key is to use the accuracy of the lead list to your advantage and to maximize its potential throughout the sales cycle.