Mailing Lists for Toner Cartridges Businesses
How hard can it be to find great toner cartridges business prospects? It's a lot harder than you think -- but our advice on mailing lists can make put your sales targets within reach.
Doing business with toner cartridges businesses is a completely different ballgame than what you might expect it to be.
Typically, companies that offer products and services toner cartridges businesses find it hard to meet their lead generation requirements using in-house resources. That's where lead lists can help . . .
Beat the Competition with Better Lead Lists
Too many companies restrict their view of lead lists to convenience. Despite the importance of convenience, that isn't the only advantage they offer. Lead lists also deliver a competitive benefit for companies that sell to toner cartridges businesses. As your competitors waste time fishing for leads in phone books, a good lead list enables your sales unit to focus on conversion and the factors that directly figure into bottom line revenue.
How to Recognize High Quality Lead Lists
There are at least three things to look for in a good lead list provider: We recommend: accuracy, updating and speed.
Top-rate list providers like Experian Business Services have created large toner cartridges business databases to give their clients the most up-to-date leads in the industry.
When choosing a toner cartridges business list vendor, conversion ability counts. The more accurate and targeted your lead list is, the higher your conversion rate will be. However, you'll also want to consider how long it takes the vendor to fulfill list requests. For many companies, a delay of even a few days can bring sales and marketing processes to a standstill.
Lead List Metrics
Multiple methods exist for measuring the effectiveness of toner cartridges business lead lists.
For starters, conversion rate (number of sales/number of leads) is the most important measurement of overall lead list effectiveness. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement demonstrates the quality of the leads in your lists. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Along the same lines, individual metrics for your sales staff can reveal how well each of your team members is using the leads they receive from your vendor.
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