Lead generation isn't as easy as the experts make it sound. Finding legitimate toys wholesale and manufacturers business leads requires creativity and dedication.
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If you're hoping for toys wholesale and manufacturers businesses to initiate contact with your company, you're out of luck. Instead, you need to be proactive about sales and that starts by acquiring lists of solid toys wholesale and manufacturers businesses.
Lead Lists: Build or Buy?
Sales managers often question the value of lead lists based on the belief that their sales teams can generate the same leads in-house. In fact, lead list providers are specialists who are highly skilled in identifying targeted leads. So a decent list provider can produce a list of prospective toys wholesale and manufacturers businesses at a cost that is much lower than in-house lead generation. Additionally, the best list providers have developed mechanisms that capture new toys wholesale and manufacturers businesses as they enter the marketplace and meticulously maintain their contact databases. For most in-house sales units, it's impossible to match the performance of third-party list providers.
Leads vs. Prospects
A first-rate lead list provider, your provider will deliver an updated lead list that has been sorted according to company size, years in business, zip code and other criteria. But your work isn't done yet. Unless you are using the lists for mass marketing campaigns (e.g. direct mail), list contacts need to be further qualified by your sales team. Since the toys wholesale and manufacturers business contacts have been distilled from a larger pool of updated prospects, you'll have better higher conversion rates -- but you'll still need to expend energy to achieve maximum return on your investment.
Criteria for Lead List Vendor Selection
In our experience, there are a lot of variations among lead list vendors and Experian Business services stand out from the crowd. What sets them apart is that Experian has all of the qualities we look for in a great lead list provider, including the following:
- Large database. We think it's important for businesses that sell to toys wholesale and manufacturers businesses to cull their leads from an expansive business database. Why? Because more contacts equates to a higher volume of truly qualified leads.
- Updated contacts. Contact updating is lead list 101. Long contact lists are worthless unless they are regularly updated for accuracy.
- Delivery speed. When your business needs a new supply of toys wholesale and manufacturers business leads, you can't afford to to incur vendor backlogs. Good list providers feature fast turnaround times measured in hours or less.
Types of Data Available from Lead Database Vendors
In dealing with the biggest lead list companies, you usually receive Company Name, Contact Name, Address and Phone Number. The actual data varies depending on which list broker you buy from. For some vendors, for example, you can get fields like Executive Titles, Email Addresses and Number of Employees.
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