Foundational marketing strategies can have limited impact when selling to trading posts businesses because businesses and consumers are different types of sales targets.
(article continues below)
Even though lead lists create a more efficient sales process, to achieve maximum ROI you'll need to know what you're buying and how lists can be incorporated into your company's routines.
Interviewing Lead List Providers
Companies interested in using lead lists in a B2B sales environment are advised to interview several prospects before settling on a provider. During the interview, you'll need to determine whether or not the provider is capable of delivering lists of contacts that have been filtered and updated within the past thirty days. This is especially important for trading posts businesses because the industry experiences moderate to high turnover (failure) rates. If you aren't sure where to begin your search, we recommend starting with Experian. Experian is a reputable vendor with a proven track record in producing high converting leads for the B2B sector.
How Third-Party Lead Lists Help Companies to Grow
There are many ways lead lists can be used as resources for business growth. The fact that you're purchasing solid lead lists is a growth strategy because it improves the quantity and quality of your company's prospect pool. However, another growth strategy is to use lead lists as a tool for expanding your business to a new market.
By limiting leads to certain zip codes, you can instantly begin marketing your products in uncharted territory. Sometimes you can even test market products in new territories with lists of trading posts businesses that have been sorted for each target market.
Invest in Lead Lists and Watch Your Business Grow
Many business leaders erroneously classify lead lists as an optional, short-term expense. In reality, a good lead list is an investment in your company's future. The trading posts business contacts you acquire through a reputable lead list provider are potential long-term clients. More importantly, lead lists can deliver an ROI that meets or even exceeds the ROI you receive from other high-producing assets in your company.
Other Types of Lead Lists
If you sell to a broader market than this one, most mailing list vendors are happy to help you out. You can even target things like Businesses That Own a Building, Businesses Owned by Hispanic Executives, and other niche segments. The key is to think through who your best prospects are. Explain that profile to your mailing list vendor and the good ones will figure out a solution that meets your needs.
Based on your interest in trading posts business lead databases, you may enjoy these resources.
If you have an existing trading posts business, we've got some more appropriate guides for you:
If opening a trading posts business is on your to-do list, these resources were written to assist you:
If you are looking for mailing list for a different kind of business, try our list of marketing guides below.