Industry professionals know that lead generation is the key to higher sales volumes. Without the right leads, your sales and marketing initiatives will fall flat.
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To dominate in sales to transdenominational churches, segmentation is a must -- and that means you have to be thoughtful in assembling your prospect lists.
Invest in Lead Lists and Watch Your Business Grow
There's a misperception that lead lists are an optional expense for B2B sales divisions. In fact, a good lead list is an investment in your company's future. The transdenominational church contacts you acquire through a reputable lead list provider can become long-term customers. More importantly, lead lists can deliver an ROI that meets or even exceeds the ROI you receive from other high-producing assets in your company.
Multichannel Marketing Tips
Successful B2B sellers to transdenominational churches typically leverage a multichannel sales and marketing strategy. Consequently, it's important to utilize your lead lists in more than one channel. Direct mail is a popular marketing medium in the industry. But more and more companies are achieving results by combining direct mail and telemarketing with online campaigns that drive traffic to the company's website. In some cases, it may be appropriate to incorporate a lead list into a strategy that simultaneously funnels content into multiple channels.
Interviewing Lead List Providers
B2B sellers that rely on lead lists are advised to interview several prospects before settling on a provider. During the interview, you'll need to determine whether or not the provider is capable of delivering lists of contacts that have been filtered and updated within the past thirty days. This is especially important for transdenominational churches since business turnover and failures are an everyday, industry occurrence. If you aren't sure where to begin your search, we recommend starting with Experian. Experian is a top-tier provider with a proven track record in producing high converting leads for the B2B sector.
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