In order to successfully sell to travel agencies referral and information services businesses, it's necessary to pursue a segmented marketing strategy -- and that means you have to be thoughtful in assembling your prospect lists.

Lead List Vendor Recommendations

Google is often business owners' first stop when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.

Over the years, we've seen a lot of lead list vendors come and go, but we have been consistently impressed with Experian. One of Experian's many high points is a database of more than 14 million U.S. businesses. Companies that sell to travel agencies referral and information services businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.

Innovative Practices for Lead List Usage

Profitable businesses are constantly looking for innovative ways to incorporate lead lists into their selling processes.

Collaboration and knowledge sharing are standard practices. However, there may also be ways to incorporate lead lists into technological processes to design powerful online sales and marketing strategies.

With the right approach, it's possible to develop lead list-based campaigns that point travel agencies referral and information services business owners to a user-friendly company website or encourage them to access online content through mobile devices.

Is Your Business A Good Candidate for Lead Lists?

Any B2B organization can benefit from lead lists. Yet the organizations that benefit the most from third-party leads are aggressive, sales-focused operations that crave a steady supply of good leads. If your company is interested in growth or expansion, travel agencies referral and information services businesses lead lists will multiply your industry network in a condensed timeframe.