Looking for sales leads? You're not alone.
(article continues below)
Sales reps sometimes overlook the fact that it's often more advantageous to use third-party lead and mailing lists than it is to perform lead generation exclusively in-house. Here's what you need to know about third-party travel industry business prospect databases.
Pay More for Better Travel Industry Business Mailing Lists
Good leads are a requirement for companies that sell in a travel industry business environment. The best lead lists are accurate and up-to-date. Since new prospects are constantly entering the market, monthly updating is standard for list vendors that are in the industry's top tier. But for maximum ROI, travel industry business lead list providers also have to be capable of generating targeted lists that can be sorted according to geography, customer size, years in business and other criteria.
We are very impressed with Experian Business Services when it comes to travel industry business lead lists. Experian has a proven track record in delivering updated leads that can be filtered to meet the specifications that are important to sales operations. They tap into a large and frequently updated travel industry business database so you can be confident that your lead lists are comprehensive and current.
Invest in Lead Lists and Watch Your Business Grow
B2B businesses sometimes hesitate to buy lead lists because they mistakenly see them as an expense, i.e. a purchase that has no lasting value for the company. In reality, a good lead list is an investment in your company's future. The travel industry business contacts you acquire through a reputable lead list provider are potential long-term clients. Additionally, lead lists can deliver an ROI that meets or even exceeds the ROI you receive from other high-producing assets in your company.
Lead List Advice
In travel industry business sales, lead quality is just as important as lead volumes. Although the travel industry business lists you provide your sales team need to be populated with legitimate buyers, the sales division may consume a large volume of leads to hit sales targets. As much as possible, verify each lead's contact information and move quickly to identify decision makers before investing time in travel industry business staff members who have little influence over their employer's purchasing decisions.
Based on your interest in travel industry business lead databases, you may also enjoy these articles.
If you have an existing travel industry business, these additional resources will be of interest:
If you plan on starting a travel industry business, these guides will help you get started:
If you are eager to get marketing tips for a different industry, please browse our directory of marketing guides below.