Everyone knows that who you know can be more important than what you know when selling to travel medicine practices -- and the process of developing great relationships starts with solid sales leads.
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Typically, companies that sell to travel medicine practices find it hard to meet their lead generation requirements using in-house resources. As a result, solving the lead gen challenge is top of mine for many sales managers and business owners.
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Lead Generation Tactics
It only takes a quick glance at the marketplace to know that travel medicine practice lead generation strategies are extremely diverse. While some businesses rely on informal networking, others conduct formal prospecting campaigns through trade associations, business lists and even online searches. The majority of companies use a combination of strategies, but never really settle into a comfortable routine.
Lead lists eliminate the unpredictability of lead generation and deliver leads that have been compiled from the best possible sources. Beyond that, the leads obtained from a dependable third-party vendor generally have a higher conversion rate than the ones that are acquired through in-house processes.
Travel Medicine Practice Lead List Vendors
There are many good travel medicine practice lead list vendors in the marketplace. But there are also many providers you'll want to avoid. You'll need to research the marketplace to identify the best providers and focus your search on providers with a solid reputation in the industry.
We've seen lead list vendors come and go. And in our opinion, it's hard to beat the lists provided by Experian. Experian is an established name with a track record of providing current and accurate travel medicine practice leads. With an expansive database of business contacts, Experian gives its customers the resources they need to perform at the highest levels.
Tips for Prospecting with Lead Lists
First-rate lead lists increase the odds of positive travel medicine practice responses. But before you can close deals, your list will need to form the basis for a prospecting campaign.
Unfortunately, you can't avoid the hard work of picking up the phone and using the lead list to qualify prospects. Although not every travel medicine practice on the list will greet your efforts with enthusiasm, the payoff for an investment in a targeted lead list will be noticeably higher response percentages.
Based on your interest in travel medicine practice lead databases, you might find these additional resources to be of interest.
If you have an existing travel medicine practice, we've got some more appropriate guides for you:
If opening a travel medicine practice is on your to-do list, these resources were written to assist you:
If you are eager to get marketing tips for a different industry, please browse our directory of marketing guides below.