Seasoned small business veterans understand the benefit of buying lead lists to aid sales efforts to trophy cabinets businesses.
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There are a limited number of trophy cabinets businesses you can sell to. You can't sell to all of them, but lead lists will put most of them on your radar so you can spend more time with prospects that are most likely to convert.
Why Use Third-Party Lead Databases?
Isn't it possible to create your own lead lists without paying an outside provider? Sure -- but in-house lead generation is usually much less efficient than purchasing leads from a third-party specialist.
Your company will receive better returns from good list providers because they have massive industry databases that are updated regularly for accuracy. The bottom line is that lead lists improve the speed and effectiveness of the selling process.
Leads vs. Prospects
A first-rate lead list provider, your provider will deliver a fresh lead list that has been sorted according to company size, years in business, zip code and other criteria. But your work isn't done yet. Unless you are using the lists for mass marketing campaigns (e.g. direct mail), list contacts need to be further qualified by your sales team. Since the trophy cabinets business contacts have been distilled from a larger pool of updated prospects, you'll have better higher conversion rates -- but you'll still need to expend energy to achieve maximum return on your investment.
Where to Find Lead Lists
Google is often business owners' first stop when they're looking for a lead list provider. There's nothing wrong with an Internet search, but Google doesn't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.
Over the years, we've seen a lot of lead list vendors come and go, but we have been consistently impressed with Experian. One of Experian's many high points is a database of more than 14 million U.S. businesses. Companies that sell to trophy cabinets businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Other Types of Lead Lists
If your marketing efforts go well beyond a single niche industry, most mailing list vendors are happy to help you out. You can even target things like Businesses That Own a Building, Businesses Owned by Hispanic Executives, and other niche segments. The key is to think through who your best prospects are. Explain that profile to your mailing list vendor and they can usually take it from there.
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