Proven entrepreneurs appreciate the convenience and value of using lead lists to sell to truck refrigeration equipment service and repair businesses.
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To maximize speed and efficiency, the industry's top sellers rely on lead lists provided by reputable third-party lead list suppliers.
Using Lead Lists for Direct Marketing
With direct mail, you have one shot to impress prospective customers. When a truck refrigeration equipment service and repair business decisionmaker reads your piece, he has to be knocked over by what he sees.
Most businesses invest liberally in the creation of each direct mail piece. But the effort and resources you put into your direct mail marketing channel will be wasted unless your pieces are seen by the right people. As a result, lead generation isn't just about adding truck refrigeration equipment service and repair business names to a list -- it's about producing a high quality list of truck refrigeration equipment service and repair business sales prospects.
What Companies Sell Leads?
Google is often business owners' first stop when they're looking for a lead list provider. Although online searches have value, they don't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.
We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to truck refrigeration equipment service and repair businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Leads vs. Prospects
If you've done your homework, your provider will deliver a current lead list that has been sorted according to company size, years in business, zip code and other criteria. But your work isn't done yet. Unless you are using the lists for mass marketing campaigns (e.g. direct mail), list contacts need to be further qualified by your sales team. Since the truck refrigeration equipment service and repair business contacts have been culled from a larger group of updated prospects, you'll have better higher conversion rates -- but you'll still need to expend energy to achieve maximum return on your investment.
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