Experienced B2B business owners understand the benefit of using lead lists to sell to typographers businesses.
(article continues below)
In order to successfully sell to typographers businesses, it's necessary to pursue a segmented marketing strategy -- and that means you have to be thoughtful in assembling your prospect lists.
Lead Lists: Build or Buy?
Sales managers often question the value of lead lists based on the belief that their sales teams can generate the same leads in-house. In fact, lead list providers are specialists who are highly skilled in identifying targeted leads. So a decent list provider can produce a list of prospective typographers businesses more efficiently than in-house lead generation. Additionally, the best list providers have developed mechanisms that capture new typographers businesses as they enter the marketplace and meticulously maintain their contact databases. For most in-house sales units, it's just not possible to keep pace with the professionals.
Sorting & Filtering Leads
Top tier lead list providers give their clients the ability to sort and filter leads. The goal isn't to accumulate as many typographers business leads as possible. Instead, you'll want to focus your energy on lead lists containing the names and contact information of likely buyers. For example, Experian, the forerunner in B2B lead lists, makes it easy for their clients to sort and filter leads by geography as well as a variety of demographic criteria including company size, years in business, number of employees, etc.
Using Lead Lists to Convert Sales
Lead lists can be valuable resources for increasing conversion rates. If your typographers business lead lists are up-to-date, they can be leveraged for customized marketing pieces. Promotional material that has been customized with the name of the typographers business is more likely to be read than generic marketing content.
After the initial mailing, typographers business lists can provide the backbone for follow-up calls, e-mails and sales calls. The key is to use the accuracy of the lead list to your advantage and to maximize its potential throughout the sales cycle.
Based on your interest in typographers business lead databases, you might find these additional resources to be of interest.
If opening a typographers business is on your to-do list, these guides will help you get started:
If you are eager to get marketing tips for a different industry, please browse our alphabetical directory of marketing guides below.