If you're planning for Unity churches to magically appear on your doorstep, you're out of luck. Instead, you need to be proactive about sales and that starts by acquiring lists of high value Unity churches.

How to Find Sales Leads

Not surprisingly, Unity church lead generation strategies are extremely diverse. While some businesses generate leads through industry networking, others conduct formal prospecting campaigns through trade associations, business lists and even online searches. The majority of companies use a combination of strategies, but struggle to automate the process.

Lead lists eliminate the unpredictability of lead generation and deliver leads that have been compiled from the best possible sources. Beyond that, purchased lead lists generally have a higher conversion rate than the ones that are acquired through in-house processes.

What to Do With the Lead Lists You've Purchased

Hiring a great lead list provider is a good start. Of equal importance is the way your organization uses lead lists in the sales cycle. To maximize ROI, you'll need to integrate the use of your Unity church lists across multiple business units including sales, marketing and possibly even IT (online strategies). It's important to understand your provider's use restrictions before you make any firm plans, but whenever possible, apply the leads you purchase to multiple marketing channels.

Attributes of Good Sales Leads

Not sure what to look for in a great lead list vendor? We recommend: accuracy, updating and speed.

Top-rate list providers like Experian Business Services have created large Unity church databases to give their clients the most up-to-date leads in the industry.

When choosing a Unity church list vendor, conversion ability counts. The more accurate and targeted your lead list is, the higher your conversion rate will be. However, you'll also want to consider how long it takes the vendor to fulfill list requests. These days, even minor backlogs can bring sales and marketing processes to a standstill.