Foundational marketing strategies can have limited impact in B2B sales if lead gen isn't the top priority.
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If you're hoping for used office furniture and equipment businesses to magically appear on your doorstep, you could be in for a long wait. Instead, you need to be proactive about sales and that starts by acquiring lists of convertible used office furniture and equipment businesses.
Who Sells Used Office Furniture & Equipment Business Mailing Lists?
There are a lot of good used office furniture and equipment business lead list vendors in the marketplace. Unfortunately, there are also many inferior providers that sell lists containing stale and inaccurate leads. You'll need to be careful to avoid being duped by a sub-standard provider and focus your search on providers with a solid reputation in the industry.
We've seen lead list vendors come and go. But for our money, it's hard to beat the lists provided by Experian. Experian is an established name with a track record of providing current and accurate used office furniture and equipment business leads. With an expansive database of business contacts, Experian gives its customers the resources they need to perform at the highest levels.
Using Lead Lists to Sell to Used Office Furniture & Equipment Businesses
Unlike some other types of businesses, used office furniture and equipment businesses expect multichannel messaging about the products and services that are important to them. Although businesses in this industry appreciate the ability to quickly locate equipment and supplies when they need them, they also expect B2B companies to proactively educate them about product offerings.
Lead lists enable selling success because they are highly accurate prospect directories that can be utilized in a variety of seller-initiated activities including direct mail, telemarketing, sales calls and online channels.
Use Lead Lists to Reach Off-List Leads
Many business owners don't fully appreciate how lead lists can expand their prospect pool, sometimes even beyond the names contained in the list itself. After you have qualified the used office furniture and equipment businesses on the list, each contact becomes a portal a larger network of used office furniture and equipment business contacts that can be tapped into through telemarketing, sales calls and online social networking.
By using lead lists as a catalyst for business networking, you extend the list's ROI far beyond the initial campaign. Although you may choose to purchase additional lists going forward, you'll gain industry influence when you conduct follow up networking with the leads you acquire right now.
Types of Data Available from Lead Database Vendors
In dealing with the biggest lead list companies, you will typically get Company Name, Contact Name, Address and Phone Number. What you actually get depends on which lead vendor you do business with. For some vendors, for example, you can get fields like Executive Titles, Email Addresses and Number of Employees.
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