September 28, 2020  
 
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Mailing Lists for Niche Markets

 

Mailing Lists for Used Printing Equipment Businesses

In today's marketplace, selling to used printing equipment businesses is a real test of your selling skills. But direct marketing lists can be the gift that keeps on giving. They help you exceed your growth goals in a competitive sales environment.

The longer your company sells in a specific market, the more difficult it will become to locate new leads. Without an effective source for business leads, a frustrating decline in sales may come sooner rather than later.
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For the sake of speed, the industry's top sellers rely on sales lead databases provided by reputable third-party lead list suppliers.

Lead List ROI

Think lead lists are cost-prohibitive? Think again! Although there is an added expense associated with lead lists, the overhead cost of maintaining an in-house lead generation program exceeds the amount of cash you'll spend to acquire a reliable list. If you factor in the cost of maintaining constantly updated used printing equipment business contacts, it's not difficult to see why lead lists are an attractive alternative to internal processes.

Overview of the Third-Party Lead List Provider Market

There is no shortage of vendors interested in selling used printing equipment business lead lists to your business. The bad news is that many vendors sell stale lists that have been sold to hundreds of other clients and haven't been updated for months, if not years. When it comes to used printing equipment business lead lists, you get what you pay for. Reputable vendors charge fair rates, but they're still affordable and they provide a product that is vastly superior to the ones you get from discount vendors. At Gaebler, we refer our readers and clients to Experian for their business lead lists. In our experience, Experian is stands out from the rest of the field. They have a broad range of used printing equipment business contacts that can be sorted to meet your precise sales criteria.

Using Lead Lists to Convert Sales

There are several ways to use lead lists to convert sales. If your used printing equipment business lead lists are up-to-date, they can enable the creation of customized marketing pieces. Promotional material that has been customized with the name of the used printing equipment business has a higher conversion rate than generic marketing content.

After the initial mailing, used printing equipment business lists can provide the backbone for follow-up calls, e-mails and sales calls. The key is to use the accuracy of the lead list to your advantage and to maximize its potential throughout the sales cycle.

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Conversation Board

Were our tips on buying used printing equipment business lead lists helpful? What did we miss? We would love to hear your comments and insights about what it's like to sell to used printing equipment businesses in the current market.


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Already Have a Used Printing Equipment Business?

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