When it comes to used and recycled computers business sales, direct marketing can be a highly effective entry point -- and that translates into the prioritization of reliable lead generation for companies that sell in this industry.

Lead List Metrics

Multiple methods exist for measuring the effectiveness of used and recycled computers business lead lists.

For starters, conversion rate (number of sales/number of leads) is clearly the most important metric in determining the success or failure of a specific lead list. But you may also want to think about integrating a few other metrics into your assessment routine.

A units-per-lead measurement can tell you a lot about the quality of the leads you're receiving from your vendor. When compared to your internal lead generation metrics, a low figure here could indicate a provider that isn't performing adequate qualification or lead filtering. Similarly, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive from your vendor.

Generating Leads

There are many ways to generate B2B sales leads. Customer referrals, industry contacts and other strategies are commonplace in B2B enterprises.

Although a few high value leads will get the ball rolling, you will ultimately need an ongoing source of leads to satisfy your sales unit's craving for new prospects. Lead lists offer a steady stream of used and recycled computers business contacts that can be sorted according to precise sellings criteria.

Lead Brokerage Industry Overview

There is no shortage of vendors interested in selling used and recycled computers business lead lists to your business. The bad news is that many vendors sell stale lists that have been sold to hundreds of other clients and haven't been updated for months, if not years. In the world of used and recycled computers business lead lists, you get what you pay for. You'll pay for the best vendors, but they're still affordable and they provide a product that is vastly superior to the ones you get from discount vendors. At Gaebler, we can't say enough good things about Experian for their business lead lists. In our experience, Experian is is a sound business investment. They have a broad range of used and recycled computers business contacts that can be sorted to meet your precise sales criteria.