The process of locating high quality business leads isn't for the faint of heart. Identifying convertible used and waste oils business leads requires your full focus and attention.
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Sales reps sometimes overlook the fact that outsourcing may be more beneficial than internal lead generation. We've got the scoop on buying outsourced used and waste oils business direct mail lists.
Lead Lists: Build or Buy?
Many business owners struggle with the decision to purchase lead lists because (in theory) they can produce the same results using in-house personnel. In fact, lead list providers are specialists who are highly skilled in identifying targeted leads. Subsequently, a good lead list provider can produce a list of prospective used and waste oils businesses more efficiently than in-house lead generation. Additionally, the best list providers have developed mechanisms that capture new used and waste oils businesses as they enter the marketplace and regularly update the contacts that are in their database. For the majority of in-house sales units, it's impossible to match the performance of third-party list providers.
What to Do With the Lead Lists You've Purchased
Outsourced lead generation is only the first step toward higher sales revenues. Of equal importance is the way your organization uses lead lists in the sales cycle. To maximize ROI, you'll need to coordinate the use of your used and waste oils business lists across multiple business units including sales, marketing and possibly even IT (online strategies). It's important to understand your provider's use restrictions before you make any firm plans, but whenever possible, apply the leads you purchase to multiple marketing channels.
Where to Find Lead Lists
Google is often business owners' first stop when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. You'll find no shortage of vendors that are big on promises and short on execution, so it's important to verify each provider's claims and references.
We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the things Experian has working for it is a database of more than 14 million U.S. businesses. Companies that sell to used and waste oils businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
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