The harder your sales force works, the more conversions they will achieve. Firms that aggressively pursue new video and DVD store prospects gain an edge over companies that adopt a more passive approach.
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There are a limited number of video and DVD stores in the U.S.. You can't sell to all of them, but lead lists target high value prospects so you can concentrate on the ones that are likely to become satisfied customers.
Lead List Databases: Why Size Matters
When it comes to finding reliable list providers, database size definitely matters.
The idea is to narrow your search to providers that can offer a large database of video and DVD stores. Experian Business Services, for example, uses an updated database of 14 million U.S. businesses that can be filtered and sorted according to your exact specifications.
As a revenue-minded seller, the amount of sales you generate will be directly tied to the number of contacts contained in your lead lists. As the size of the provider's database increases, so does your ability to to create a highly targeted pool of prospects.
Lead List Ethics
When you purchase a list of video and DVD store leads from a third-party, you don't have legal ownership of the leads and contacts it contains.
Mailing and lead lists are generally restricted to the terms of the contract, underscoring the need to make sure you know what you're paying for before you agree to a purchase. In some cases, vendors may permit usage upgrades, but you'll need to contact your provider before you move outside the contract parameters.
Benefits of Lead Lists
Without a doubt, lead lists give your company a competitive advantage. In many companies, lead generation is the only thing standing in the way of greater sales revenue. When sales units generate lead lists internally, lead quality takes a back seat to speed and efficiency.
But quality, third party lead lists provide consistently reliable leads. Vendor-generated lists are updated on a regular basis so sales personnel always have the most dependable contact information for prospecting and other sales activities.
Other Options for Getting Business Leads
Seeking out new prospects by buying low-cost sales leads from mailing list and lead database brokers is a smart move. But, it's also important to brainstorm on other ways to improve lead generation.
For example, try calling up a peer company that sells to the same market as you do but is not a direct competitor. Ask them if they are interested in swapping leads. This is a great way to get access to leads that may not be in the lead databases at the big business list sellers.
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