Foundational sales tactics can produce meager outcomes in B2B sales because businesses and consumers are different types of sales targets.
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Without good lead generation infrastructure, firms are at a competitive disadvantage. To remain competitive, you need a sales process that consistently delivers high-opportunity Vietnamese restaurant leads to your sales team.
What Companies Sell Leads?
An Internet search is typically the first step businesses take when they're looking for a lead list provider. Although online searches have value, they don't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.
Over the years, we've seen a lot of lead list vendors come and go, but we have been consistently impressed with Experian. One of Experian's many high points is a database of more than 14 million U.S. businesses. Companies that sell to Vietnamese restaurants routinely depend on Experian to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Finding the Best Leads Within a Lead List
A first-rate lead list provider, your provider will deliver a fresh lead list that has been sorted according to company size, years in business, zip code and other criteria. But your work isn't done yet. Unless you are using the lists for mass marketing campaigns (e.g. direct mail), your sales force will still need to conduct lead qualification. Since the Vietnamese restaurant contacts have been culled from a larger group of updated prospects, you'll have better higher conversion rates -- but you'll still need to expend energy to achieve maximum return on your investment.
The Role of Mailing Lists
It's a fact: lead lists give your company an edge on the competition. In many companies, lead generation is a major barrier to greater market share. When sales units generate lead lists internally, lead quality suffers.
But quality, third party lead lists are current, accurate, and reliable. Vendor-generated lists are updated on a regular basis so sales personnel always have the most recent and comprehensive contact information for prospecting and other sales activities.
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