Generally speaking, wallpaper store sales are all about relationships -- and the process of developing great relationships starts with solid sales leads.
(article continues below)
The process of locating legitimate leads can be difficult for companies that sell in this industry. Our lead list guidelines can equip your sales force to outperform and outsell industry standards.
Where to Find Good Wallpaper Store Leads
Wallpaper Store leads are generated from a broad spectrum of sources. Local business directories, online searches and trade associations are worthwhile starting points. In recent years, many businesses have also used social media sites like Facebook to generate leads for their products. But regardless of the delivery platform, the key to lead development is networking. As your list of wallpaper store contacts grows, the easier it is to identify the customers who are most likely to make a positive purchasing decision.
Leads vs. Prospects
If you've done your homework, your provider will deliver a fresh lead list that has been sorted according to company size, years in business, zip code and other criteria. But your work isn't done yet. Unless you are using the lists for mass marketing campaigns (e.g. direct mail), your sales force will still need to conduct lead qualification. Since the wallpaper store contacts have been distilled from a larger pool of updated prospects, you'll have better higher conversion rates -- but you'll still need to expend energy to achieve maximum return on your investment.
Criteria for Lead List Vendor Selection
In our experience, there are a lot of variations among lead list vendors and Experian Business services stand out from the crowd. Unlike other vendors on the market, Experian has all of the qualities we look for in a good lead list provider, including the following:
- Large database. We think it's important for businesses that sell to wallpaper stores to cull their leads from an expansive business database. Why? Because more contacts equates to a higher volume of truly qualified leads.
- Updated contacts. Contact updating is a fundamental part of sound sales strategy. Pages and pages of contacts are worthless unless they are regularly updated for accuracy.
- Delivery speed. When your business needs a new supply of wallpaper store leads, you can't afford to to incur vendor backlogs. Good list providers feature fast turnaround times measured in hours or less.
Given your interest in wallpaper store mailing lists, you may enjoy these resources.
If you operate a wallpaper store, we've got some more appropriate guides for you:
If you plan on starting a wallpaper store, these resources were written to assist you:
If you are eager to get marketing tips for a different industry, please browse our directory of marketing guides below.