Be aware that waste paper businesses are diverse operations with unique needs and circumstances.
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Without good lead generation infrastructure, firms are at a competitive disadvantage. To remain competitive, you need to develop a business model that feeds high-opportunity waste paper business leads to the sales force.
Using Lead Lists to Convert Sales
There are several ways to use lead lists to convert sales. If your waste paper business lead lists are up-to-date, they can be leveraged for customized marketing pieces. Promotional material that has been customized with the name of the waste paper business has a higher conversion rate than generic marketing content.
After the initial mailing, waste paper business lists can provide the backbone for follow-up calls, e-mails and sales calls. The key is to use the accuracy of the lead list to your advantage and to maximize its potential throughout the sales cycle.
Sorting & Filtering Leads
Sort and filter features are an important consideration when buying lead lists. The goal isn't to accumulate as many waste paper business leads as you can get your hands on. Instead, you'll want to focus your energy on lead lists containing the names and contact information of likely buyers. For example, Experian, a recognized name in lead and prospecting databases, makes it easy for their clients to sort and filter leads by geography as well as a variety of demographic criteria including company size, years in business, number of employees, etc.
In-House Leads vs. Purchased Lead Lists
Business owners often avoid lead lists because they feel they can produce the same results using in-house resources. However, they often overlook the fact that lead list providers are specialists who are highly skilled in identifying targeted leads. The top lead list companies can produce a list of prospective waste paper businesses at a cost that is much lower than in-house lead generation. Even more, world-class lead list vendors have developed mechanisms that capture new waste paper businesses as they enter the marketplace and meticulously maintain their contact databases. For most in-house sales units, it's just not possible to keep pace with the professionals.
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