When it comes to waste textiles business sales, direct marketing can be the first step in the sales cycle -- and that makes lead generation and feeder mechanisms even more important for firms like yours.

How to Get Quality Leads

There is no single method for successfully generating leads in a B2B business. Customer referrals, industry contacts and other strategies can be found throughout the industry.

Although a few high value leads will get the ball rolling, you will ultimately need an ongoing source of leads to drive your sales cycle. Lead lists offer a steady stream of waste textiles business contacts that can be sorted according to precise sellings criteria.

Lead Selection: Which Leads to Buy

Sort and filter features are an important consideration when buying lead lists. Remember: Your goal isn't just to acquire as many waste textiles business leads as possible. Instead, you'll want to focus your energy on lead lists containing the names and contact information of likely buyers. For example, Experian, the forerunner in B2B lead lists, makes it easy for their clients to sort and filter leads by geography as well as a variety of demographic criteria including company size, years in business, number of employees, etc.

Using Lead Lists to Convert Sales

Lead lists can be valuable resources for increasing conversion rates. If your waste textiles business lead lists are up-to-date, they can be used to generate customized marketing pieces. Promotional material that has been customized with the name of the waste textiles business has a higher conversion rate than generic marketing content.

After the initial mailing, waste textiles business lists can be further utilized in follow-up calls, e-mails and sales calls. The key is to use the accuracy of the lead list to your advantage and to maximize its potential throughout the sales cycle.