In this market, inexperienced sales teams often to learn that. More often than not, intelligent work processes outperform effort -- and when it comes to working smart, it's tough to beat an exceptional wastewater treatment and disposal business lead list.

Where to Find Lead Lists

Google is often business owners' first stop when they're looking for a lead list provider. There's nothing wrong with an Internet search, but Google doesn't tell the whole story. The Internet is full of providers that are big on promises and short on execution, so it's important to verify each provider's claims and references.

Over the years, we've seen a lot of lead list vendors come and go, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to wastewater treatment and disposal businesses routinely depend on Experian to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.

Using Lead Lists for Direct Marketing

With direct mail, you only get one chance to capture a prospect's attention. When a wastewater treatment and disposal business decisionmaker reads your piece, he has to be knocked over by what he sees.

Most businesses invest large sums of money in the creation of each direct mail piece. But here's the kicker: All of the time, energy and resources you invest in your direct mail marketing channel will be wasted unless your pieces are seen by the right people. As a result, lead generation isn't just about adding wastewater treatment and disposal business names to a list -- it's about producing a high quality list of wastewater treatment and disposal business sales prospects.

How to Maximize Lead List ROI

Outsourced lead generation is only the first step toward higher sales revenues. Of equal importance is the way your organization uses lead lists in the sales cycle. To maximize ROI, you'll need to coordinate the use of your wastewater treatment and disposal business lists across multiple business units including sales, marketing and possibly even IT (online strategies). You'll need to research your vendor's use restrictions before you make any firm plans, but whenever possible, apply the leads you purchase to multiple marketing channels.