Without good lead generation infrastructure, firms fall short of revenue targets. To maintain a competitive edge, you need to develop a business model that feeds high-opportunity watches wholesale and manufacturers business leads to sales reps.

Characteristics of High-Converting Lead Lists

The best lead lists share several characteristics that are essential in selling to watches wholesale and manufacturers businesses. For starters, you'll want leads that have been created from a nationwide database. For example, Experian Business Services offers B2B lead lists that have been culled from more than 14 million active U.S. businesses. For sellers to watches wholesale and manufacturers businesses, a large database equates to a larger pool of targeted sales prospects. Since lead quality directly impacts conversion rates, you'll also want to focus your efforts on providers that are well established and reputable.

Are Lead Lists Worth the Investment?

Why do some business leaders spend small fortunes on office furniture and then refuse to buy lead lists?

The decision to purchase a lead list is a decision to invest in your company's future. It's the purchase of an asset that can deliver real financial returns in the form of increased sales revenues.

Still not convinced? Then consider this: the time your team spends pouring through business directories is time they aren't spending meeting with clients. It doesn't take very many hours spent on in-house lead generation to justify an investment in a quality lead list.

Use Your Lead Lists for Both Marketing and Sales

If you limit the use of watches wholesale and manufacturers business lead lists to direct mail and cold calling, you're handicapping the return on your investment. A good lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been filtered by area code, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then evaluate outcomes and adjust your approach to each area rather than launching a generic sales campaign.