Persistence pays off in the form of sales conversions. Sales organizations that are proactive about acquiring new water cooler and fountain repair business leads gain an edge relative to those that simply wait for the phone to ring.
(article continues below)
There are a limited number of water cooler and fountain repair businesses you can sell to. You can't sell to all of them, but good business mailing lists target high value prospects so you can focus your company's energy on the ones that are likely to become satisfied customers.
Criteria for Lead List Vendor Selection
In our experience, third-party lead list providers are definitely not created equal and Experian Business services stand out from the crowd. That's because Experian has all of the qualities we look for in a good lead list provider, including the following:
- Large database. We think it's important for businesses that sell to water cooler and fountain repair businesses to cull their leads from an expansive business database. Why? Because more contacts equates to a higher volume of truly qualified leads.
- Updated contacts. Contact updating is a fundamental part of sound sales strategy. Long contact lists are worthless unless they are regularly updated for accuracy.
- Delivery speed. When your business needs a fresh injection of water cooler and fountain repair business leads, you can't afford to suffer delays from your vendor. Good list providers feature fast turnaround times measured in hours or less.
Putting Your Sales on Fast Forward
Speed and cost are critical considerations when it comes to generating high conversion water cooler and fountain repair business leads. Although quick conversions are essential for meeting sales goals, a hasty lead generation process can produce sub-standard leads. But based on cost considerations, you can't afford to tie up too much of team's time in lead generation. That's where lead lists earn their keep because a good lead list provider can deliver both speed and efficiency to your lead generation routines.
Pre-Qualifying Sales Leads from Purchased Lead Lists
Managers who integrate water cooler and fountain repair business lead lists into their sales strategy are responsible for ensuring their company exploits the full value of purchased leads. The acquisition of an accurate lead list doesn't mean your team is ready to start pounding the pavement. It may be necessary for sales personnel to further qualify each prospect and tailor their approach accordingly.
Where Do Lead Vendors Get Their Data?
You might ask where lead vendors find the leads they sell you. Top lead providers are constantly combing a variety of sources to refine and enhance their massive lead databases. Notably, they scan Yellow Pages directories, SEC databases, and other data sources. In contrast, on the other side of the spectrum, be aware that there are some companies that sell old, stale leads that haven't been updated in ages.
Want to learn more about selling to water cooler and fountain repair businesses? You may enjoy these resources.
If opening a water cooler and fountain repair business is on your to-do list, these guides will help you get started:
If you are looking for mailing list for a different kind of business, try our alphabetical directory of marketing guides below.