Foundational marketing strategies can have limited impact when selling to water heaters wholesale and manufacturers businesses because businesses and consumers are different types of sales targets.
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In this market, inexperienced sales teams often to learn that. Sometimes, intelligent work processes outperform effort -- and when it comes to working smart, you need a good water heaters wholesale and manufacturers business lead list.
Use Lead Lists to Reach Off-List Leads
Many business owners don't fully appreciate how lead lists can expand their prospect pool, sometimes even beyond the names contained in the list itself. After you have qualified the water heaters wholesale and manufacturers businesses on the list, each contact is an on-ramp a larger network of water heaters wholesale and manufacturers business contacts that can be tapped into through telemarketing, sales calls and online social networking.
By using lead lists as a catalyst for business networking, you extend the list's ROI far beyond the initial campaign. Although you will likely purchase additional lists later, you'll gain industry influence when you conduct follow up networking with the leads you acquire right now.
How to Tell If You Have a Good Lead List
The best lead lists share several characteristics that are essential in selling to water heaters wholesale and manufacturers businesses. From the outset, you'll want a list that has been generated from a large contact database. For example, Experian Business Services offers B2B lead lists that have been culled from more than 14 million active U.S. businesses. For sellers to water heaters wholesale and manufacturers businesses, a large database makes it easy to narrow the list of prospects to companies that meet precise sales criteria. Since lead quality plays a primarily role in conversion percentages, you'll also want to focus your efforts on providers that are well established and reputable.
Lead Generation Tactics
As you might expect, water heaters wholesale and manufacturers business lead generation strategies are extremely diverse. While some businesses generate leads through industry networking, others conduct formal prospecting campaigns through trade associations, business lists and even online searches. Most rely on a combination of these strategies, but fail to develop a reliable lead generation system.
Lead lists eliminate the unpredictability of lead generation and deliver leads that have been compiled from the best possible sources. Even more, third-party leads lists generally have a higher conversion rate than the ones that are acquired through in-house processes.
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