Persistence pays off in the form of sales conversions. Sales organizations that aggressively pursue fresh water mains and waterworks business prospects gain an edge relative to those that simply wait for the phone to ring.
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For the sake of speed, first-tier B2B sales teams know that it's important to buy sales lead databases provided by top lead vendors.
Lead List Vendor Recommendations
Online searches are usually the first place sales managers go when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.
We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to water mains and waterworks businesses appreciate Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Multichannel Marketing Tips
Successful B2B sellers to water mains and waterworks businesses typically leverage a multichannel sales and marketing strategy. For young companies, that makes the integration of lead lists into multiple channels a priority. Direct mail is a popular marketing medium in the industry. But more and more companies are achieving results by combining direct mail and telemarketing with email campaigns and other initiatives that drive traffic to the company's website. In some cases, it may be appropriate to incorporate a lead list into a strategy that automatically directs content into multiple channels.
Putting Your Sales on Fast Forward
Sales units typically struggle to differentiate between speed and efficiency, especially when it comes to generating high conversion water mains and waterworks business leads. Although speed is critical for hitting revenue targets, a haphazard lead generation process can produce sub-standard leads. But based on cost considerations, you can't afford to tie up too much of team's time in lead generation. That's where lead lists start to make sense because a good lead list provider can deliver both speed and efficiency to your lead generation routines.
Other Services from Mailing List Providers
Many sales lead brokers do more than just sell leads. In fact, your list broker may have a range of consulting services. They also can clean your existing lists of prospects for you. Finally, if you send the list broker a few sales targets that you think are a good fit for your business, they can usually run some software to create a new list of similar companies.
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